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VIDEO SEO - Video Search Optimization & Marketing

Greater broadband access = more video searches and views. YouTube is the second largest search engine in the world behind Google. Videos are an important component for online marketing to increase exposure to your brand and get more traffic to your website.

FatKing Best Practices for Video SEO:

Do your standard keyword research first, just like for standard SEO.

Add the word "video" everywhere - title, description, metadata, etc.

Build links to your videos - both for your webpages and YouTube.

Upload & distribute your videos using TubeMogul.

1) Video File Optimization For The Search Engines

Video search engines such as Blinkx, AOL Video (Truveo), Google Videos and Yahoo Video will crawl your site looking for any video files hosted. Here are some video SEO steps:

1. Encode metadata to the video file during authoring. Include title, description, keywords.

2. Create and host each video on a separate page on your website.

3. Use standard SEO on each video page - URL, TITLE, meta Description, H1, body text.

4. Create and submit an XML Video Sitemap to the video search engines.

5. Create and submit an MRSS feed file.

2) Video Ranking Factors for YouTube and Other Video Sharing Sites

Do your videos rank well in YouTube? What are the factors? How do you compel people to view your videos? Here are some items for your consideration:

1. For the first, last, 1/4 and 3/4 frames, add phone or URL call to action to increase clicks.

2. Add the appropriate title, description, keywords and tags for your video profile.

3. See what your competition is doing in terms of video titles, descriptions, subject, etc.

4. Enable the option to post responses - this will influence ranking. The more the better.

5. Embed "call to action" links into your videos using the Annotations option.

6. Create and maintain your own YouTube channel and track statistics.

7. Rinse and repeat for the other major video upload sharing sites.