Social Network Optimization & Media Marketing

You can't ignore the meteoric rise of first MySpace, then Facebook and now Twitter online. These online destinations have massive traffic and views. You cannot afford to ignore the social media networks. They are a crucial component to your online marketing mix.

FatKing Best Practices for Social Media Marketing:

Use a consistent brand or identity across all social media networks. Secure custom/vanity URLs, these are as important as domain names. Don't be too "salesy" in your message - this is a different medium. Participate in the discussion on a daily basis. Create a following. Setup up advertising accounts on Facebook, MySpace, LinkedIn & PoF.

Setting Up Profiles on Facebook, Twitter & Other Social Networks

1. Setup up accounts on Facebook, LinkedIn, Twitter & MySpace (for young demographics).

2. Setup a separate Facebook Page for your business (Profiles are personal).

3. Pimp your profiles by adding logos, photos, videos and content wherever allowed.

4. Obtain links to your profile pages as they can rank highly for certain keywords.

5. Cross-link between your website and social media profile pages.

6. Use FBML & Static Apps to customize your Facebook page to look like a real website.

Advertising on Social Networks

1. Setup a Facebook Ads account. Read the Facebook Ads Guide and use FB Ads Manager to manage campaigns.

2. Setup a MySpace myAds account and placement target on Google Content Network.

3. Setup a LinkedIn DirectAds account.

4. Setupa Plentyoffish (PoF) Ads account. Use POF Ad Uploader to manage campaigns.

5. Setup a StumbleUponAds account.

6. Setup a Twitter Ads account (coming in April).

Sample Boring Facebook Profile Page