LOCAL SEO - Local Search Optimization & Marketing

80% of all sales occur within 20 miles from home. 40% of all searches have local intent. If you are a brick-and-mortar business with a local reach, being visible in Google Local and other online maps will bring you more leads and more traffic to your website - easily.

FatKing Best Practices for Local SEO:

Do your standard keyword research first, just like for standard SEO. Ensure your business name, address, phone are always consistent. Ensure your business is listed in the correct category. Complete all profile fields and upload business logo & photos. Include your city in the TITLE tage of your site.

Local Ranking Factors for Google, Yahoo, Bing Local (Maps)

Many searches will generate a map at the top of the search engine results. Maps can show 10, 7, 3 or 1 listing. It is pretty easy to appear in the Maps if you follow these steps.

1. Claim your business listing with Google Local, Bing Local, Yahoo Local search engines.

2. Add/edit your business with the key data providers: Acxiom, infoUSA, Localeze.

3. Add a business profile to the IYPs: YellowPages, SuperPages, InsiderPages.

4. Add/edit your profile with the review sites: Yelp, JudysBook, MerchantCircle, Local.com.

5. Pimp your profiles by adding logos, photos, videos and content wherever allowed.

6. Always add a keyword-rich link back to your website from all profile pages.

7. Reviews for your business on Google Local, Yelp, etc. Entice customers to add reviews.

8. Distance your busiess is from the geographic center of the city.

Sample Google Search Results Page - Is Your Business on the Map?