Image SEO - Image Search Optimization & Marketing

More online surfers are doing image searches to find photos of products, locations and people. Photos and graphics are an important component for online marketing to increase exposure to your brand and get more traffic to your website.

FatKing Best Practices for Image SEO:

Do your standard keyword research first, just like for standard SEO. Create a photo for each product/ location & place on your web pages. Use individual images, stay away from image maps or collages. Optimize the image size and color as per Web standards.

Image File Optimization For The Search Engines

Image search engine bots from Google, Yahoo and Bing will crawl your site looking for any photos, graphics and other images hosted. Here are some image SEO steps:

1. Add the word "photo", "picture", or "image" to the end of the file name.

2. If geo or location-specific, add the city or place to the end of the file name.

3. Add a descriptive, keyword-rich text caption under each image on your web pages.

4. Add keyword-rich ALT text into image (IMG) tags for each appropriate image.

Uploading to Flickr and other Photo Sharing Sites

Leverage the traffic that occurs on Flickr and other image sharing sites. Here are some items for your consideration:

1. If applicable, upload a photo of your business facility, both outside and inside.

2. Upload photos of all your products. If service-based, upload photos of smiling employees.

3. Submit images to the Google Image Labeler program (via the Webmaster Tools account).

4. Always add descriptive tags, titles, descriptions, etc. in Flickr and other sharing sites.

Sample Google Images Video Search Results Page - Do Your Images Rank?